Marketing a Property – What to do

Marketing a property to sell or to rent needs to cover some important points for the buyer or potential tenant. If you are looking at marketing a property, either to sell or rent privately or as part of an estate agency, here are some points that you should take note of:

• Write and speak persuasively. Make sure people know the benefits of the property. Have some facts and figures in mind, such as where the local schools are and how close the property is to bars and restaurants.
• Make sure it is up to scratch. Monitor the property to make sure you don’t notice any problems with damp or with insulation. This will put people off immediately.
• Give it a lick of paint. People will fall in love with a property and go with their heart when they can imagine themselves living in it. Let them see a blank canvass – use white or cream paint.